Candy Floss Jewellery
London, 2021
Concept Development · Art Direction · Production Design · Filmmaking · Project Management ·
WHAT IS THE CONCEPT BEHIND?
From the Abstraction and Asymmetric Jewellery collection at the V&A, the concept was inspired by various art movements such as Constructivism, Surrealism and Cubism. The absence of ornaments, the simplicity of the shapes, and the Avant Garde techniques allowed designers to create unique artefacts, going beyond the limits of traditional jewellery.
This piece of candy floss jewellery pushes the limits even further: its unique immaterial quality means that it perishes; it is wearable just once, for only a few moments. This creation surpasses the traditional status of the ornamental object: it disappears as an intangible abstraction, existing now only as a memory.
CREDITS
Concept Developper and Art Director - Penelope Amati
Film Editor - Penelope Amati
Film Assistant - Francesca Asprella
Music Designer - Jongeun Kim