FOR WHO & WHY?
As Refettorio Felix offers free lunch services and support for vulnerable people struggling with a wide variety of issues, such as homelessness, loneliness and mental health difficulties, we focused on the concept of “What would I want to do with my friends or family?” as a starting point. In response to this the concept of building a community cinema was envisioned, initiating The Felix Cinema proposal in February 2023.
Nowadays, cinemas aren't affordable and accessible for everyone, who wouldn’t want to watch a movie between friends and family in a safe and welcoming space? By creating a community cinema it wouldn’t only allow the charity to raise funds improving the space, but bring a sense of belonging, togetherness and escape from reality for guests and the local community.
HOW?
During the first part of the proposal we focused on the design of small key objects that transformed the charity space into a cinema:
Communicative visuals
Removable blinds for the darkness
Chair covers for comfort
Signage
Graphics for stamped tickets and leaflets
Equipment x licencing
Removable blinds for the darkness
Chair covers for comfort
Signage
Graphics for stamped tickets and leaflets
Equipment x licencing
Alongside developing the overall concept of Felix Cinema with my groupmates, I concentrated on the making of communicative visuals, the refinement of key models/objects and took care of the organisational tasks.